alPunto Advertising named California Beef Council Hispanic AOR
April 21, 2015
The California Beef Council selected alPunto Advertising as it’s new Agency of Record for Hispanic programs.
The efforts start in April 2015 with a comprehensive campaign that includes TV, radio, digital, retailer programs, contests, social media and in-store demos. The agency also presented a brand new creative campaign focused on the emotional connection that Latinos have with beef.
Key retailers were selected in the LA area to partner with the California Beef Council and over 300 demos are planned for 2015.
A recognized spokesperson was selected to be the voice of the program and media talent will be used for Van Hits at key retailers.
“This is a great win for us.” States alPunto’s VP Enrique Turégano, “Food marketing is one of our core strengths and we are presenting a new way of getting consumers engaged with this product.”
The present efforts runs through August and the campaign will return in 2016.
