Amscot Financial launches multi-ethnic, Spanish Bi-lingual campaign

Amscot Financial—the Florida-based company providing convenient, consumer-oriented financial services through its network of retail branches— reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment.  The new, original campaign highlights convenient financial services for the growing needs of the ‘gig economy’ with the rise in entrepreneurship, self-employment and those seeking professional development.  Amscot is one more friend in managing their day to day goals and life opportunities – mindful of every penny they manage.

“With immigration continuing to increase in Florida, our Hispanic customer base is seeking a wider range of financial options to better manage their entrepreneurial goals and the day-to-day transactions of running a small business, to even a startup,” said Ian MacKechnie, founder and CEO of Amscot Financial.  “At Amscot, our model allows us to service these growing communities as a reliable financial partner.”

Founder of Semilla AD and daughter of immigrant parents, Gabriela Alcantara-Diaz, reiterated how “The new campaign reflects our segment’s fortitude for making things happen no matter the circumstance, while creating economic influence.  Armed with ambition and a strong work ethic, many immigrant millennial Latinos are starting their own gig, like turning a passion for health into a juicer kiosk.  With Amscot, entrepreneurs to self-employed customers can obtain access to immediate cash, check cashing, free money orders to bill pay services seven days a week at conveniently located, bilingual-staffed neighborhood branches.”

The broadcast media campaign will launch May 14 and air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, with a rotation of 28 fifteen second combined TV and radio executions.

“The television and radio campaign depict true-to-life stories, culturally attuned to Florida’s ethnic diversity.  Each spot aims to elicit a unique emotion, with Amscot as one more friend in managing their day to day goals and life opportunities.” said Shirley Attia, Semilla AD’s Creative Director.

Empanadas

Tutor

Juicer

Flood

Therapy

Necklace