“With immigration continuing to increase in Florida, our Hispanic customer base is seeking a wider range of financial options to better manage their entrepreneurial goals and the day-to-day transactions of running a small business, to even a startup,” said Ian MacKechnie, founder and CEO of Amscot Financial. “At Amscot, our model allows us to service these growing communities as a reliable financial partner.”
Founder of Semilla AD and daughter of immigrant parents, Gabriela Alcantara-Diaz, reiterated how “The new campaign reflects our segment’s fortitude for making things happen no matter the circumstance, while creating economic influence. Armed with ambition and a strong work ethic, many immigrant millennial Latinos are starting their own gig, like turning a passion for health into a juicer kiosk. With Amscot, entrepreneurs to self-employed customers can obtain access to immediate cash, check cashing, free money orders to bill pay services seven days a week at conveniently located, bilingual-staffed neighborhood branches.”
The broadcast media campaign will launch May 14 and air across the largest Hispanic DMAs in Florida -- Miami-Dade, Orlando and Tampa, with a rotation of 28 fifteen second combined TV and radio executions.
“The television and radio campaign depict true-to-life stories, culturally attuned to Florida’s ethnic diversity. Each spot aims to elicit a unique emotion, with Amscot as one more friend in managing their day to day goals and life opportunities.” said Shirley Attia, Semilla AD’s Creative Director.