“Lagrant Communications is my first enterprise and I feel now is the right time to pass the torch to a long-standing and dedicated employee that I trust will continue to move the agency forward”, stated Hunter. “KB brings a tremendous understanding of client service and new business development experience to this position and I look forward to working with her as we both focus on our new roles at the agency.”
KB will be responsible for identifying and securing new business, and providing integrated and innovative client service to all of the agency’s clients. In this role, she will lead teams in developing and executing creative oriented solutions communication programs for the firm’s advertising, marketing and public relations accounts; manage a team of client-focused and results oriented individuals; create a thriving environment of collaboration and creative problem-solving that is responsive to and inspired by new ideas; and oversee the firm’s creative and media planning and buying teams.
As the chair of the Health and Wellness Practice, KB will rely on her keen understanding of health disparities and cultural nuances amongst Hispanic and African American communities to concentrate on new business development targeting entities such as hospitals, healthcare plans, not-for-profit, government, biotechnology and pharmaceutical companies. Her healthcare experience includes working with clients such as the Ad Council, American Cancer Society, California Department of Public Health, Covered California, L.A. Care, Martin Luther King, Jr. Community Hospital, Novartis, the Office of National Control Drug Policy, and the Robert Wood Johnson Foundation, among others.
“I am excited to start this new chapter of my career as president of an agency that has fulfilled me in so many ways and allowed me to make contributions to clients that target consumers (Hispanic, African American, and LGBTQ) that are important to me”, stated KB. “I look forward to partnering and
collaborating with Kim in this new role to build upon the agency’s accomplishments and to continue developing and executing creative solutions for clients that position us for success in the future.”
In addition to client service and new business development, KB will partner with the CEO to raise the firm’s profile and position the agency as a premier multicultural agency.
A 23-year veteran of the agency, KB is an integrated marketing communications (IMC) specialist with hands-on knowledge managing advertising, marketing and public relations accounts on a local and national basis for clients striving to effectively communicate to both Hispanic and African American consumers. She has worked with corporate, not-for-profit and government clients throughout her time at the agency including Carnival Corporation, California Department of Insurance, City of Los Angeles, Community Health Councils, MetLife, Southern California Edison, U.S. Army, and Verizon.
“KB currently leads the team that supports our First 5 LA Best Start Region 2 contract and has proven to be a valuable partner as we work with four communities in a process that supports their transition into the next phase of the First 5 LA Best Start infrastructure,” said Sonya Vasquez, chief program officer of Community Health Councils. “KB and her team have been working hand in hand with each community to determine how best to communicate their vision of supporting residents in Best Start communities with their efforts to create lasting change at the regional and local level.”
KB began her career at the agency and has held various positions that have led her to this position of being president of an IMC agency, such as an account manager, Vice President/Media & Promotions Director, and Senior Vice President/Chief Creative & Innovative Officer. All of these positions have allowed her to have a keen understanding of client service, account management, creative, media planning and media buying.