Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the promotion of Ms. Carla Noriega to Vice President, Group Account Director effective immediately.
"Carla has made significant contributions to our Agency in the past 7 years, leading our businesses in New York and stewarding our healthcare practice," said Ms. Otero-Smart. "Carla is a force of nature and truly passionate about healthcare marketing to help end disparities in our multicultural markets. She is key to our continued growth and to our culture," concluded Ms. Otero-Smart.
"I couldn't be more excited about this new chapter. Our culture is going through significant shifts. We have the incredible opportunity to work with amazing Brands that are eager to understand our audiences at a deeper level and make a positive impact. I'm grateful to be in a position where I can help guide those efforts, particularly for our healthcare brands, which can benefit many in our community," said Ms. Noriega.
Carla has built over 16 years of experience across a wide variety of industries. In a world where culture is changing, she finds purpose in educating marketers and driving the development of creative ideas that are truly representative of an evolving landscape. She joined Casanova//McCann in 2014, and currently manages a diverse set of accounts including Coca-Cola, Reckitt Benkiser, and Cigna.