Chick-fil-A is announcing a new partnership with an advertising agency focusing on the Hispanic Market, Gallegos United. Gallegos joins the brand’s roster of advertising agencies, including McCann and Starcom.
The partnership will seek to deepen the brand’s relationship with non-English speaking households and span across marketing, advertising, social media and in-restaurant POP.
Gallegos United was chosen after demonstrating a strong understanding of Chick-fil-A’s unique brand of hospitality as well as the ability to communicate with the Hispanic community.
New Spanish language advertisements are expected to start running later this year.