Identity adds to Team

Identity has added key executives across their agency netwrok.

Patricia Chambers
Patricia joins Identity to lead the Covered California business for Hispanic and African American consumers in the Identity LA  office. We are excited to have Patricia join us as  Media Director given her strong background leading businesses like  T-Mobile at Conill Advertising, where she was able increase the client commitment to multicultural marketing and ultimately grow the carrier’s Hispanic subscriber base.  
 
Vivian Montoya
Vivian  joins the LA Identity team as an Assistant Media Planner working on Covered California. A recent college grad, she was initially interested in fashion (interning throughout college) but saw a major push from companies wanting to focus on the Hispanic market.  So she’s jumping right in! In fact in college, she worked with a team  to create a campaign for Golden Boy Boxing on Fox Deportes targeting Hispanic millennials.  The campaign was chosen from a pool of submissions and it will actually be incorporated during the upcoming Golden Boy Boxing season
 
 
Katherine Cardernas
Katherine joins the NY Identity team, as a VP Media Director, leading Hershey’s, USPS and L’Oreal Multicultural efforts for Hispanic and African American. Prior to joining Identity, she was the Director of Strategy at Millennial + (a new Omnicom Group venture within their Diversified Agency Services division).  She also spent time at  d. expósito & Partners and  Havas, honing her media strategy/planning craft. leading the McDonald’s NY-Metro, participating in New Business assignments resulting in agency wins including the Port Authority of NY/NJ and Tajin brands. Over the years, Katherine has lead Multicultural media planning/buying assignments in key categories across: Retail, Financial, Corporate image, Beauty and Media/Entertainment.