Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation – Houston Chapter awards, including a "Best in Show" in the Broadcast category. This marks the 14th consecutive year that the agency has earned "Best in Show" honors.
The winning "Best in Show" spot, created for Walmart's Halloween campaign, aspired to show how a child's ingenuity goes a long way with Walmart's help. The main character, a young boy, has the clever idea to dress up as Captain America and bring his Invisible Man sidekick to trick-or-treat for candy for himself and a friend. Later in the advertisement, viewers learn that his friend was at home with a broken leg. The song that accompanies the commercial is "Stand by Me" by Prince Royce and was chosen to portray the message of friendship and sharing.
"Our passion and commitment to our clients and our community continues to shine through our work. The dedication and excitement of this group of superbly talented creative professionals make me proud," says Lopez Negrete Communications President and CEO Alex López Negrete. "Fourteen consecutive Best in Show awards is quite remarkable. We welcome these accolades with dignity and pure joy and with the understanding that our work here is not done; it has just begun," he added.
In addition to its Best of Show – Broadcast award, Lopez Negrete Communications also received the following honors:
Wal-Mart Stores, Inc.
- Best in Show, one Gold, one Silver, and six Citations of Excellence
Fiat Chrysler Automobiles
- Three Gold, three Silver and three Citations of Excellence
Saint Arnold Brewing Company
- One Silver
Lopez Negrete Communications
- Two Silver