Newlink named Pablo Miro as VP of US Market.
“Pablo’s experience in the U.S. market will allow us to expand our footprint in a region that is crucial to the company’s growth,” Newlink’s CEO and founder, Sergio Roitberg, said. “His professional style, based on teamwork and collaboration, is entirely in line with what we at Newlink propose to our clients.”
Miro will report directly to Roitberg and work in close collaboration with Chief Creative Officer Rafael Ramirez to position the consulting firm as the first option for transformation-minded companies in the U.S. market.
“What first attracted me to Newlink was the idea of working collaboratively with clients and a multidisciplinary team,” Miro said. “And what ultimately convinced me was seeing Newlink’s programs, a unique way of executing that sets the company apart from the competition.”
Miro has held senior leadership positions at advertising and communications agencies. Before joining Newlink, he was executive group account director at Lopez Negrete Communications. He began his career at Leo Burnett in Argentina and subsequently held high-level positions in San Juan, Puerto Rico and Chicago, where he was senior vice president and account director at LAPIZ, Leo Burnett’s multicultural agency.