Tony Nieves, MARCA President and co-founder, announced that Charles Neugebauer has been named VP, Executive Director of Strategic Services.
Charles was most recently at Univision in New York where he led business development resulting in significant revenue growth in the US Hispanic market across categories including automotive, hospitals, finance, entertainment and retail. He previously held account leaderships positions at LatinWorks, Wing (Grey), Leo Burnett Puerto Rico/Mexico City and J Walter Thompson Mexico City.
Nieves added, “Charlie is a perfect fit to lead strategic services for MARCA clients. His expertise includes brand management, consumer insights/research and a track record of building successful, ROI-driven partnerships for his clients. He excels in making brands relevant and memorable to target audiences and has earned multiple awards in recognition of his work.”