Northgate Gonzalez Market appoints Circus as its AOR

Northgate Market, a family-owned and operated Hispanic supermarket chain with 40 stores throughout Southern California, has named Circus its agency of record (AOR) effective immediately.

“Circus’ reputation and track record for creating innovative campaigns is what drew us to selecting them. I am confident that together we will reach new heights within this industry, and with their help we will launch our brand to new consumers. We are excited to get started with this initiative very soon,” said Caro D’Antuono, vice president of marketing for Northgate Market.

Circus will help the Northgate Market brand develop integrated and strategic advertising campaigns designed to differentiate Northgate in the competitive Southern California market.

“We are thrilled with the opportunity Northgate Market is giving us as its AOR. We are confident that by partnering our marketing experience in the U.S. along with our data driven creative teams and Northgate Market’s knowledge of their business and customers, we can create high impact, effective work and help Northgate Market boost their business”, said Bruno Lambertini, founder and CEO of Circus.