May 09, 2020

The following is republished with the permission of the Association of National Advertisers. Find this and similar articles on ANA Newsstand.

Agency Mania Solutions shared advice regarding to role of metrics in managing agencies. The article examined how answering strategic leadership questions can help determine the proper metrics to use. It then went on to offer several examples of such KPIs grouped into five key areas:

  •     Operational Readiness
  •     Work Effectiveness and Quality
  •     Agency Performance
  •     Efficiency and Productivity
  •     Financial Management

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