April 26, 2014

Is all of the endless chatter about “total market” total BS?

Is the advertising and marketing industry's infatuation with millennials completely daft, since these consumers are more likely to have crappy jobs and far less money to spend on anything when compared to their parents and grandparents?

Is it time to say “adios” and turn off the lights one final time because Hispanic marketing and advertising has peaked and is starting its slow, painful slide downward?

After spending four months preparing the fifth annual Hispanic Market Overview by engaging some of the industry's top thought leaders in debate and pouring through pages of Excel spreadsheets, the answer is an easy one. No.

There's a clear need to fully understand “total market” approaches, and the 2014 Hispanic Market Overview, presented by López Negrete Communications, tackles the buzzword of the year by asking key industry leaders their take on what “total market” is. We also discuss why marketers and media crave the coveted Latino millennial, and examine the traits and trends of the Hispanic consumer with data from Experian Marketing Services-a new feature in Hispanic Market Overview.


To read and/or download this white paper, available at no cost thanks to our presenting sponsors, CLICK HERE.





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