This year, 18.4 million students will be heading to college. The shopping list may start with books and supplies, but it runs long with dorm and apartment furnishings, clothing and accessories, computers and hardware, and gadgets and digital subscriptions. Do the math and the grand total is more than $25 billion in projected spend for the 2019 back-to-college (B2C) shopping season.
Our seventh-annual survey looks at the items parents plan to buy and how much they will likely spend, the factors that shape their purchase decisions, and which retailers can expect to score a share of the season’s spend.
To download report CLICK HERE.