November 17, 2018

As consumers engage with brands in more and more places, customer experience is now just as important as perceptions of innovation for growing your brand. Those brands delivering on and exceeding consumer’s expectations have grown their brand value 200% more than those that haven’t!

New number 1 Apple increased its brand value by 13% in the last year to $316.1 billion. Its continued innovation across an entire ecosystem of services wrap around its key devices, ensuring that Apple increasingly owns and transforms the user experience in a way that is meaningful to consumers.

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