CBS Outdoor to become Outfront Media

CBS Outdoor Americas Inc. has announced it will rebrand as Outfront Media Inc.

“Outfront captures exactly who we are as a completely reenergized company and where we’ll be with innovative technology and creativity for our advertising clients,” said Jeremy Male, chief executive officer.  “Our bold new identity – deployed nationwide from Times Square to the Sunset Strip – also represents the unmatched audience that our prime assets will deliver as we elevate our business and industry to new heights.”

In addition to a new brand, the Company is introducing new products and services aimed at enhancing its customers’ advertising campaigns.  These include the introduction of Outfront Insiders, a community of consumers sharing insights on emerging trends and topics, as well as Outfront Studio, a new, in-house creative boutique for designing advertising campaigns.  The Company will also deploy new technologies and digital innovations enabling clients to leverage the latest social, local and mobile platforms for engaging with their customers.