CCOM Group shifts Communication Campaigns in Response to COVID-19

CCOM Group understands how to stay relevant and resonate with its client partners and consumers by readjusting to the new normal and providing expertise using a strategic winning formula. During these times of uncertainty, it is crucial to pause and assess the situation, then swiftly shift gears to make immediate adjustments that deliver effective advertising, media and PR campaigns.

“CCOM Group continues to give client partners a powerful, relevant voice, remaining nimble and agile to better assist them,” stated Manuel E. Machado, Co-Chairman of CCOM Group. “We are tirelessly working on going to market with new campaigns at lightning speed proving that anything is possible when you have a team of professionals ready to keep the conversation going even in challenging times.” With 19 years of superior media and PR experience in the automotive, consumer goods, spirits and energy categories, CCOM Group was quick to research and understand exactly how to deliver efficient campaigns to the unique audiences in the company’s rolodex.

Rethinking the way services are provided to the local Hispanic community resulted in the swift Spanish adaptation of the National “We Are Here for You” Toyota Campaign for Southeast Toyota Distributors, LLC, which ran through May 4th, 2020. The multiphase messaging approach currently allows qualifying customers to purchase a vehicle online and have it delivered to their home, defer the first month’s payment for up to a 90-day period, visit service centers via a no-contact process and schedule appointments online. Moreover, the Florida Power & Light (FPL) and Gulf Power teams developed a full suite of creative assets for broadcast and digital media, resulting in the “Neighbors” campaign, which highlighted the company’s move to extending payment solutions for customers and supporting the community by suspending electrical disconnections for those experiencing hardship in this difficult time.

CCOM Group transformed preplanned experiential activations to online, virtual programs. Trade events became virtual presentations, with the Don Q Rum team delivering a virtual launch for the company’s new branding debut in April 2020. Hundreds of miles away from the client, the team leveraged video conference technology and a remote production team to record the content. Additionally, large activations for consumer goods were transformed into trending digital influencer programs. In order to hit a larger audience that was thirsty for social content, our consumer goods client leveraged various social platforms to create compelling campaigns. One of these campaigns leveraged power-house talent Gaby Espino who honored the medical heroes currently risking their lives during these unprecedented times.

“Adapting months of event planning into equally dynamic digital programs may have been a challenge, but we are determined to develop and implement innovative programs that incorporate new ways of communicating following the current state of the world,” stated Luis Gonzalez, Co-Chairman of CCOM Group. “Our agency recognizes the evolving times and will continue to keep a pulse on the market, while maintaining client objectives top of mind and working hand-in-hand with a committed team of professionals,” concluded Gonzalez.