Culinary in the time of Multiculturalism

Ever since salsa overtook ketchup as the top condiment, it’s been obvious how multicultural cuisine has influenced Americans everywhere. Today if you’re a marketer, you’ve heard of the coveted demographic called ‘U.S. Hispanics.’  Hispanic influences are everywhere, from Latin cuisine affecting how all Americans eat to Cinco de Mayo celebrations far and wide, which goes back to celebrating with food!

Market research supports that Hispanics visit la tienda for groceries more often than non-Hispanics – up to 26 times a month, triple the average of the general population (Food Marketing Institute.) According to Reportlinker.com’s market research report, Hispanic Foods and Beverages in the U.S., the Latino culture has influenced the U.S. grocery store lanes to such an extent that it has “redefined American cuisine.”

In a cooking enthusiast survey released by Mintel in 2013, we see that it’s not just Latinos who love their food with sazón. The high majority of responders, 84 percent, stated the have prepared an ethnic meal at home at least once a month. That’s exciting in the time of multiculturalism!

Campbell Soup Company recognizes the influence of Hispanic culture by combining the influence of Latin and American cuisines as it introduces its three new Latin-inspired Condensed soups. Through insights and discussions with home cooks throughout the U.S., Campbell’s® discovered that they are increasingly adding ethnic dishes to their meal repertoire. With dinner time being an important gathering time for families, Campbell’s®, wants to provide home cooks everywhere with new flavorful meal-time solutions.

The new sabores are Tomato, Chipotle & Olive Oil; Black Bean, Cumin & Cilantro; and Creamy Poblano & Queso soups and are more than just soups; they can be used as cooking aids or as a simple cooking sauce.  They combine the influence of Latin and American cuisines, providing cooks everywhere convenient, affordable and savory options the whole family can enjoy.