DCAProSearch announces Rebranding

Dallas-based executive search firm, DCAProSearch, announced the rebranding of its firm to represent all diverse markets in the areas of advertising and marketing professionals in this new digital age. That includes Hispanic, African American, Asian and LGBT. The rebranding strategy encompasses a new tagline: “The Search Firm For Your Cultural Marketing Needs”, a new message, a more modern responsive website that keeps the on-the-go consumer in mind. The website also has a Career Center and Blog to help keep their clients and candidates up to date with the latest recruitment advice. Via the website, they have also introduced a STAR Talent Platform providing a sneak peek to high caliber talent currently in the market.

“We have been specialists in the area of Hispanic Advertising & Marketing for the last 23 years”, said Doris Aguirre, Principal/Executive Recruiter, of DCAProSearch. “Because the population is growing within all diverse groups, we feel the time to expand is ripe. While our specialty will always be Hispanic due to our many years in the industry and our vast network, we are expanding to also represent searches that require experience in African American, Asian and LGBT, as well as General Market searches when needed. Our vision and reason for this rebranding is to portray the contemporary reflection of today’s diverse cultural and digital landscape. It’s not just about language any more, it’s about culture sensitivity, understanding and experience and we can provide candidates who possess that expertise.”