The findings indicate that the vast majority of disruptor brands are building institutions to last, with only 15 percent citing that being acquired is a long-term goal. The number one long-term goal? Going global (34%). Today, 78 percent of their sales can be attributed to the U.S.
Other key takeaways from the study include:
- Incumbent brands are not considered key competition. Direct to Consumer brands, by a two-to-one margin, consider e-commerce giants like Amazon and Wayfair—as well as other DTC companies—as their biggest competitors
- Direct brands report that the average time to achieve profitability occurs within three years
- More than three-quarters of Founders say they get product to market in six months or less—and a third can do it in two months
- The leading investment in human resources: customer services. The most challenging roles to fill? Marketing and advertising
- Nearly one third state that establishing a new category (31%) and/or opening brick-and-mortar locations (30%) rank high as long-term goals
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