H Code Media announced the addition of three new positions to help strengthen the company’s leadership team. The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.
“As H Code Media continues to grow as the industry leader helping brands connect advertisers with the highly coveted US Hispanic audience, we are excited to add the valued expertise of this exceptional trio of professionals,” said Parker Morse, CEO of H Code Media. “There’s a demand among top industry talent to join H Code Media’s effort to build a bridge to the massive, underserved and fragmented US media market. We look forward to the positive impact these strategic hires will have on both our business and our client’s businesses.”
Morse added, “These new hires are also testament to the increased awareness of H Code Media’s ability to distribute premium content to US Hispanic consumers where they live - on their mobile devices. The US-Hispanic market is mobile first, and no one else is doing this. H Code Media’s enormous data set of 20 million US Hispanic consumers allows us to reach them at the right place and time in a non-intrusive, cost effective manner, at scale.”
Gonzalez, who has more than 15 years of industry experience, will work as president with H Code Media’s CEO Parker Morse to oversee the company’s efforts to expand its purview into new markets and strategies. Prior to joining H Code Media, Gonzalez was Head of Corporate Development at RhythmOne plc (LSE AIM: RTHM), a publicly listed online advertising company. Before that, he worked at RhythmOne through the acquisition of his Company, Lyfe Mobile, a mobile programmatic advertising platform where he held the position of Co-CEO and Co-Founder. Prior to founding Lyfe Mobile, he was Director of Mergers and Acquisitions at Leaf Group (NYSE:LFGR), formerly known as Demand Media.
In his newly created role, Dr. Cendejas will develop and implement audience segment generators from internal data as H Code Media’s director of data science as well as analyze segments and identify segment insights to help create new optimization solutions. Before H Code Media, Dr. Cendejas was a Senior Data Scientist at Blinkx Plc and was responsible for developing and implementing audience segment generators from internal data and external 3rd party data. He was part of the internal M&A team that sold Lyfe Mobile to RhythmOne plc (LSE AIM: RTHM). Previous to Lyfe Mobile’s acquisition by RhythmOne, he held the position of Chief of Optimization & Analytics.
Belanger will act as an advocate for increasing H Code Media’s East Coast marketing and sales efforts and will be a catalyst for generating revenue, fostering relationships to increase new business and assisting in US Hispanic product development evolution & ideation. Previous to working at H Code Media, Belanger served in a Senior Sales Director role at Pulpo Media (an Entravision Company) where he led the national sales organization in terms of revenue & new business development by partnering with international brands trying to reach Hispanic consumers including AT&T, Unilever, Audi/VW and more. Other digital sales exposure includes time at 140 Proof & AccuWeather preceded by 5 years of account management experience at two well-known creative agencies, Young & Rubicam and Saatchi & Saatchi Wellness.