Jack Myers TomorrowToday forecasts that Hispanic online spend will continue to grow and increase its share of total U.S. online spend to 2.3% by 2020. Hispanics are now the youngest demographic group in the U.S., a major factor in rapidly growing digital media consumption. Hispanic online ad spend has grown steadily at 18% per year or above since 2012 and is expected to maintain that growth rate through 2020. Hispanic digital ad spend includes online display, search, video and other ad spend.
Appeared first in MediaVillage