Hispanic Radio Podcast: Political and Auto Ad Potential

With just days remaining in Q3 ahead of a Q4 that could be robust — or a bust — for many radio broadcasting companies, attracting political advertising and the dollars associated with such spots is paramount.

At the same time, there’s a continued drive for automotive advertising that hasn’t ebbed.

What’s the state of political and automotive advertising for the U.S. Hispanic market? That’s the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson.

In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas.

What can radio operators considering a shift to Spanish-language programming glean from Balderas, who is based in Sacramento and directly works with a cluster that includes an English-language rhythmic CHR, two regional Mexican FMs and a Country station?

To listen to podcast, CLICK HERE.