I need you to need me.

By Gonzalo López Martí / LMMIAMI.COM

• Marshall McLuhan saw it coming with uncanny clairvoyance.
• Ditto Andy Warhol when he said, in 1968, that eventually everyone would be famous for 15 minutes.
• However, nobody defined social media as masterfully and accurately as Cheap Trick, that toothless ‘burb rock bland band from the 70s.
• Check out the lyrics below:
• I want you to want me.
• I need you to need me.
• I’d love you to love me.
• I’m beggin’ you to beg me.
• I want you to want me.
• I need you to need me.
• I’d love you to love me.
• I’ll shine up my old brown shoes.
• I’ll put on a brand new shirt
• I’ll get home early from work
• If you say that you love me.
• Didn’t I, didn’t I, didn’t I,
• See you cryin’ (cryin, cryin’).
• Oh, Didn’t I, didn’t I, didn’t I,
• See you cryin’ (cryin, cryin’)
• Feelin’ all alone without a friend
• You know you feel like dyin’ (dyin’, dyin’).
• Oh, didn’t I, didn’t I, didn’t I,
• See you cryin’ (cryin’, cryin’).
• I want you to want me.
• I need you to need me.
• I’d love you to love me.
• I’m beggin’ you to beg me.
• I’ll shine up my old brown shoes.
• I’ll put on a brand new shirt
• I’ll get home early from work
• If you say that you love me.
• Didn’t I, didn’t I, didn’t I,
• See you cryin’ (cryin, cryin’).
• Oh, Didn’t I, didn’t I, didn’t I,
• See you cryin’ (cryin, cryin’)
• Feelin’ all alone without a friend
• You know you feel like dyin’ (dyin’, dyin’).
• Oh, didn’t I, didn’t I, didn’t I,
• See you cryin’ (cryin’, cryin’).
• Feelin’ all alone without a friend
• You know you feel like dyin’ (dyin’, dyin’).
• Oh, didn’t I, didn’t I, didn’t I,
• See you cryin’ (cryin’, cryin’).
• Feelin’ all alone without a friend
• You know you feel like dyin’ (dyin’, dyin’).
• Oh, didn’t I, didn’t I, didn’t I,
• See you cryin’ (cryin’, cryin’).
• I want you to want me.
• I need you to need me.
• I’d love you to love me.
• I’m beggin’ you to beg me.
• *Title: I Want You To Want Me
• Songwriter: Nielsen, Rick © EMI Music Publishing
• Boy they nailed it.
• They nailed it good.
• The percussive litany.
• The Tourette-like repetitive metric.
• They were tweeting 30 years ahead of their time.
• You might sense a certain nostalgia on my part.
• The longing for a bygone era of full sentences and real human interaction.
• Am I criticizing the newfangled platforms of communication?
• Not at all.
• After all, the song is the same.
• SocMed is not good nor is it bad: it simply is.
• It’s here to stay.
• We Latinos are addicted to the thing probably like no other demographic group.
• We crave the attention, we love the gossip, we thrive on escapism.
• We do it without a shred of guilt, remorse or self-consciousness.
• Our moms made us this way.
• Let’s ride this wave.
• Let’s not miss this train.