Republica Havas Co-founder, Chairman and CEO Jorge A. Plasencia has been selected to serve on the judging panel for the 2019 Clio Music Awards. The awards celebrate the visceral power of music to connect consumers and brands around the world. Plasencia brings his years of experience in marketing media, music, entertainment, and sports, including his stint as vice president of music and entertainment conglomerate Estefan Enterprises Inc. where he was responsible for corporate business strategy, marketing, and communications, and played a vital role in the business affairs and management of several international artists including Gloria Estefan and Shakira, and in addition his time as an executive with Univision Radio.
“The explosion of Latin music in popular American culture is another validation that the U.S. mainstream is now multicultural,” Plasencia said. “I am honored to serve as a member of the jury for the Clio Music Awards as we celebrate all the contributions of music to our industry.”
The Clio Music Awards honor groundbreaking work across a variety of categories including artist self-promotion, music marketing, brand collaborations, and the use of music in advertising. As part of its judging process, Clio appoints executive marketers and lead creatives from around the world with in-depth knowledge of the music marketplace. The judging criteria across all program mediums are creativity and originality.