Kensington-Lott named VP – Hispanic Platforms at McGavren Guild Media

McGavren Guild Media announced that Anne Kensington-Lott has joined the company as vice president, Hispanic platform.
 
In this newly-created position, Kensington-Lott will focus on continuing to grow the entire McGavren Guild platform with a particular emphasis on expanding Hispanic business through additional station representation and utilization of the company’s digital, audio, television and out of home assets.

Kevin Garrity, president & CEO, McGavren Guild, said, “The Hispanic population is the fastest growing segment in the nation. Our Hispanic platform continues to grow and I  wanted to hire someone with a keen understanding of the ‘Total Market’ concept, resulting in the ability to super-serve our client and agency partners. Anne will play a significant role in growing our already-robust Hispanic platform. She is well known in the Miami market and beyond, and will have an immediate impact on our business. In addition, her experience with interactive media will be a big plus as we look to expand our  opportunities in the digital world.”
 
Kensington-Lott said, “I was looking for an opportunity that would allow me to use my  diverse skills to make a real contribution to a forward thinking, growth oriented company. I am tremendously excited about having an opportunity to play a role in taking McGavren Guild to new heights.”
 
Kensington-Lott brings to McGavren Guild more than 24 years of experience, including ten years as an advertising sales executive and 14 years in sales management, within both the Hispanic and general market radio and media sectors.