Know thy frenemy. Part 2 of 3. Death of Don Draper.

 

By Gonzalo López Martí  –  LMMIAMI.COM

• What kind of innovation can come out of an organization that buries its talent under layers of hierarchy, paperwork, processes and reporting duties?
• So you are a writer, an art director, a designer, a web dev?
• You spend 10 hours a day in a cubicle working for a multinational corporation?
• And you call yourself a creative?
• What kind of creativity can come out of a stale, Taylorist, oppressive, stifling, clerical environment dating back to the mid 20th century?
• Or worse, to the industrial revolution.
• Do we really think a pool table, ping-pong, foosball &/or free sugary snacks will make our talent stay put?
• We’ve seen this quote circulating on social media as of late (I think it was lifted from The Economist):
• “In 2015 Uber, the world’s largest taxi company, owns no vehicles.
• Facebook, the world’s most popular media owner, creates no content.
• Alibaba, the most valuable retailer, has no inventory.
• Airbnb, the world’s largest accommodation provider, owns no real estate.”
• How long until we see the birth of an agency with no creatives, account executives or media buyers on its payroll?
• Well, they are here already.
• Here’s how they define themselves.

Fiverr.com

• What do you need done?
• Find it on Fiverr. Browse. Buy. Done.

Yandiki.com

• Creative talent in the cloud. Your global talent pool. Your Global Talent Pool
• Without Risk. Without Walls. Without Limits.

TheIdealists.com

• Connect your project with creativity. The IdeaLists gives you access to a curated group of creative marketing professionals, ready to tackle any project.

Jovoto.com

• We create together. Brands and creatives use jovoto to collaborate on exciting projects. Creatives earn money and brands get a fresh, global perspective.

DesignCrowd.com

• Get the Perfect Custom Design, Every time! With the world’s #1 custom design marketplace Quick & easy to get started Set your own budget 100% money back guarantee. 448,158 graphic designers. 25 to 100+ ideas per project. 100% money back guarantee.

Freelancer.com

• Hire Expert Freelancers For Your Online Job. Discover talented freelancers and get your project started in minutes. It’s free to get a quote!

oDesk.com

• Get more done with freelancers. 1+ million businesses use oDesk for top quality talent.

elance.com

• Hiring? Find amazing freelancers online. 278,200 programmers. 38,000 mobile developers. 203,100 designers. 310,600 writers. 62,600 marketers

YesWeAd.com

• (to my knowledge, the only one that went out of its way to operate in the Spanish speaking worlds too and recent recipient of a nice chunk of funding from some big name Silicon Valley investors)
• Now big ideas can come from anywhere in the world. YesWeAd is the meeting place for companies and the best advertising creativity worldwide. Creative solutions for every need.
• Ahora las grandes ideas pueden llegar desde cualquier lugar del mundo. YesWeAd es el lugar de encuentro entre las empresas y la mejor creatividad publicitaria global. Soluciones creativas para cada necesidad.

 

• There’s simply too much competition out there.
• We thought technology was going to simplify our lives, right?
• The proverbial dream of the 10-hour work week.
• The utopia of happily toiling remotely, at our own pace.
• From home or from a beach somewhere.
• Well, exactly the opposite happened.
• We are busier than ever.
• We are working remotely, yes: overworking from home, at airports, hotels, restaurants, waiting in line at the grocery store, in traffic, doing 90 mph on the HOV lane.
• 24/7
• It’s a shark eat shark world.
• Don Draper would’ve had a very short shelf life in what remains of Madison Avenue.
• He’d be toast.
• To be continued next week.