Lopez-Knowles named CMO for Entravision

Entravision Communications Corporation announced that it has promoted María Lopez-Knowles from Chief Marketing Officer (CMO) of its Pulpo Media  business unit to the newly created position of CMO of Entravision.

Lopez-Knowles will oversee Entravision’s multimedia marketing efforts across its diverse broadcast, radio and digital properties, as well as develop and manage Entravision’s corporate marketing strategy in order to achieve the company’s strategic objectives. Lopez-Knowles will report directly to Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.

“We’re pleased that Maria will expand her role at Entravision and lead our marketing efforts,” says Ulloa. “Her strong foundation in multicultural segmentation and in-depth Latino market insights across generations brings a unique skill set to this role. María’s over 30 years of advertising and marketing expertise make her the ideal candidate to further strengthen Entravision’s integrated approach to our marketing and digital businesses.”

“I am thrilled to increase my engagement across the Entravision organization,” says Lopez-Knowles. “Entravision’s understanding of the Latino market, and its commitment to embracing all segments of our Hispanic community, across all available media, is unparalleled in the industry. I share Entravision’s vision and passion and look forward to evolving the brand and its offerings, to better serve both our advertisers and the Latino market in its entirety.”

Lopez-Knowles was previously a Pulpo Advisory Board member and joined Pulpo Media full time in August 2013 as CMO in charge of Marketing and Sales Planning. Before Pulpo, Lopez-Knowles served as President of GlobalHue Latino and prior to that was at McCann Worldgroup (an Interpublic Company), where she founded and led a division of its MRM (McCann Relationship Marketing) Unit, exclusively focused on targeting acculturated Hispanics digitally.