“George is a seasoned multicultural sales specialist with a passion for the ad-tech industry. As a native New Yorker, and now full time Midwest resident he brings the best of both worlds to his role; the fast pace of the ad-tech industry paired with the knowledge of the Midwest marketplace. His drive and creative thinking, along with his deep knowledge of the U.S. Hispanic market, made him an obvious choice for the Mobvious family,” said Heidi Corn, VP of Sales.
“The advertisers are always in search of new ways to reach the U.S. Hispanic market that resonate with us,” Ruiz says. “At Mobvious, not only is there scale, but there’s also true data that helps clients achieve this. Our exclusive partnership with FluVip – the #1 Hispanic social technology here in the U.S. – is also exciting, as we are able to give our clients control of custom content in real time, something no one else is doing in the Hispanic landscape.”