Tellado named President & CEO of Consumer Reports

Consumer Reports introduced Marta Lourdes Tellado as its next President and Chief Executive Officer.  Ms. Tellado, currently vice president for global communications and an officer of the board at the Ford Foundation in New York, succeeds James Guest, who has led Consumer Reports since 2001.

“Marta is a transformational leader. She has a talent for innovation, a lifelong commitment to social justice and a distinguished portfolio of accomplishments in mission-driven organizations,” said Walter Bristol, chair of the Consumer Reports board of directors. “She is a strategic thinker with a deep understanding of how to build social movements in today’s digital age. We are both fortunate and absolutely thrilled to have her as our next President and CEO.”

“Marta is the perfect choice to build and lead a consumer movement in this country,” added Diane Archer, incoming Chair of the Board.  “She shares our commitment to lifting people’s voices not only as consumers but as citizens, and she will create an environment of disruptive and dynamic growth for this great organization. We could not be more excited to welcome Marta to Consumer Reports.”

Ms. Tellado will assume leadership of Consumer Reports from Mr. Guest, who led Consumer Reports’ evolution from a monthly consumer magazine to a multi-media testing, advocacy and consumer information resource with a variety of digital and print platforms.

“It is an exciting time to take the reins at such a highly regarded and trusted organization,” Ms. Tellado said.  “Consumer Reports is valued by everyday consumers, the public interest community and by policy makers, and it’s primed for growth and ripe with opportunity amidst a quickly evolving media landscape. The organization is well positioned to articulate a compelling vision of a more just society in which consumers play a central role. I am proud and humbled to lead this charge at Consumer Reports.”