ANA announces Finalists for 2014 Multicultural Excellence Awards

Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s (Association of National Advertisers) 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.

Grand prize winners in each category will be announced at a ceremony during the ANA’s 16th Annual Multicultural Marketing and Diversity Conference, November 9-11 in Miami, Fla.

This year marks the inauguration of two new categories highlighting exceptional work in people with disabilities and total market advertising. The brand and agency finalists in each of the ten categories are:

African-American

Honda Civic (American Honda Motor Company), Muse Communications, Quantasy

McDonald’s Corporation, Burrell Communications

NBA, GlobalHue, The Marketing Arm & Culture8

 

Asian

Godiva Chocolatier, IW Group Inc.

Verizon FiOS, T.D. Wang Advertising Group

Verizon Wireless, AdAsia Communications, Inc.

 

Digital Media

Anti-Defamation League, Publicis Kaplan Thaler

Dallas Pets Alive, Dieste

Toyota Certified Used Vehicles (Toyota Motor Sales), Conill Advertising

 

Hispanic

Allstate Insurance Company, Lapiz

Allstate Insurance Company, Lapiz

McDonald’s Corporation, Alma DDB

 

LGBT

Allstate Insurance Company, Leo Burnett

Honey Maid (Mondelez International), Droga5

NFL Sponsorship (Visa, Inc.), MRY

 

People with Disabilities

Duracell (Procter & Gamble), Saatchi and Saatchi

Guinness (Diageo), BBDO, NY

Walmart, Saatchi and Saatchi

 

Print

California Department of Public Health, Acento Advertising

Special Olympics Texas, LatinWorks

Pantene and COVERGIRL (Procter & Gamble), Saatchi and Saatchi

 

Radio

Dunkin’ Brands Inc., Zubi Advertising

Pepsi Beverages and Frito Lay Snacks (PepsiCo.), LatinWorks

Tecate, (Heineken USA), iNSPIRE!

 

Significant Results        

Duracell (Procter & Gamble), Saatchi and Saatchi

Dallas Pets Alive, Dieste

Pantene and COVERGIRL (Procter & Gamble), Saatchi and Saatchi

 

Total Market

Dallas Pets Alive, Dieste

State Farm, Alma DD8

Coca-Cola (The Coca-Cola Company), Wieden + Kennedy

 
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness and recognition for the outstanding work being done in the areas of African-American, Asian, Hispanic and LGBT advertising. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue c

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