Phillip Gabbard spent years in radio selling the product. Today he works at inMEDIAto Media Consultants & TuVisionCanal.com and spends millions of dollars a year on radio. He believes in radio and says he can easily provide his clients with measurable results from his radio buys.
But he is concerned the industry does too much infighting and takes its eye off the priority of selling radio first. He wants long-term relationships with sales reps, but says he’s seen too many that just do not care about the client. And, he’s not a big fan of digital or programmatic. Gabbard was at Radio Ink’s Hispanic Radio Conference Wednesday. We caught up with him after his panel. Courtesy of Radio Ink.