A part of its 2015 communication campaign, El Ojo de Iberoamérica launches a videogame in which ChinChin, the wrestling cholita, fights against four stars of regional and worldwide creativity. Chacho Puebla, Partner and Executive Creative Director of LOLA Madrid; Anselmo Ramos, Chief Creative Officer of DAVID; Joaquín and José Mollá, Founders and Chief Creative Director of La Comunidad; and José Miguel Sokoloff, President of Mullen Lowe Worldwide Creative Board, are the main figures in this initiative created by the agency Santa Clara and developers by the digital production company Nodo. The participants will compete for full tickets and a special trophy that will be delivered in the next edition of the festival, on November 4, 5 and 6, at Hilton Hotel in Buenos Aires.
ChinChin, El Ojo de Iberoamérica’s wrestling cholita already has its videogame. As part of its 2015 campaign, the festival that recognizes the best creativity of the region, created a combat game for Desktop Computers with the Brazilian agency Santa Clara. In it, the cholita fights against renowned figures of the Ibero American advertising industry.
Chacho Puebla, Partner and Executive Creative Director of LOLA Madrid; Anselmo Ramos, Chief Creative Officer of DAVID; Joaquín and José Mollá, Founders and Chief Creative Directors of La Comunidad; and José Miguel Sokoloff, President of Mullen Lowe Worldwide Creative Board; are the opponents that ChinChin will have to face to become a global hero.
To play, you only have to enter ChinChin’s hotsite (www.lachinchin.com) and register. Each fight increases your score and allows participants to be part of a ranking. The winner will receive a special trophy of the wrestling cholita, along with full tickets for the festival; while the following for positions will have also access to tickets for the three days of the festival. The closing day of the contest will be October 28.
"ChinChin’s videogame puts the audience in charge of our heroine story. In a ludic way, using aesthetics and sounds of classic games, shows to the market that in order to get there it is necessary to be good in the fight,” assures Maso Heck, Art Director of Santa Clara.
As an integrated piece of the institutional campaign of El Ojo 2015 (teaser, ad commercial, prints, and activations) launched in September, this videogame in 2 dimensions recalls combat games of the past decades. To confirm it, ChinChin has its own fulminant movement: The Flaming Kick.
If you want to learn the complete story about ChinChin, enter here and discover how to become a global hero.
Agency: Santa Clara
Product: Festival El Ojo de Iberoamérica
Title: ChinChin. La Cholita Luchadora
Creative VP: Fernando Campos
Creative Director: Leo Avila
Creatives: Maso Heck, Vinícius Malinoski and Patrícia Oliveira.
Accounts: Rafael Oliveira and Camila Ribeiro.
Media: Miriane Schmidt, Carla Fischer, Luciana Miranda and Telma Gianini
Projects: Katia Rosa and Marcela Grandino
Customers approval: Matias Keller, Paz Keller and Santiago Keller Sarmiento
Audio Production Company: DaHouse Audio
Music Producer: Lucas Mayer
Technicians and Sound design: Miguel Boaventura Jr and Wonder Bettin
Digital Production House of the video game: Nodo
About El Ojo de Iberoamérica
El Ojo de Iberoamérica is the first international festival with a Latin approach towards creativity, communication and entertainment. On each of its editions, and for 17 years, El Ojo gathers Latin talent and spirit, to project it and integrate it with the world. The keys for its success are found in the pillars that gave birth to the festival: training, inspiration, networking, recognition to the best work, professionals and companies that produce it, and, in the end, stimulation to the industry’s yearly growth and its consolidation as a worldwide reference in creativity.Each year, El Ojo encourages the limits of talent, creativity and Latin communication, make it grow and empower it. El Ojo goes beyond and consolidates as the place par excellence to meet, strengthen and empower bond, exchange experiences and project Latin talent beyond regional borders.