Getting Digital Right 2015 [REPORT]
August 1, 2015
Digital has become a part of everyday life for most Americans. Smartphones, Tablets, Smart TVs, and Wearables are everywhere and new technology is perpetually on the horizon. Words like “multiscreen” and “programmatic” have taken over the conversation. Now marketers face the challenge of keeping abreast of all this while coming up with innovative and e cient ways to execute winning marketing strategies.
This report, Millward Brown Digital’s 2nd annual Getting Digital Right study, provides an overview of the state of digital. With input from over 400 marketers spanning brands, media companies, and agencies, we summarize their insights and perspectives on getting digital right.
To download report CLICK HERE.
