H Code Media launches Data-Driven Content Division

H Code Media announced the launch of a new division called H Code Studio—a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform. The studio will be led by Jeffrey Duque and Diana Pieretti, formerly of IM Studio+/Impremedia.

This is the first time data science is being used to analyze audiences and identify segment insights of the US Hispanic market. These insights are being used to create new optimization solutions in a content studio. H Code Studio provides unique, fully integrated marketing solutions that are ownable, client-centric and culturally relevant, catered specifically to the US Hispanic market.

“Content marketing is the holy grail in today’s ever-changing, highly fragmented media market,” said Parker Morse, founder & CEO of H Code Media. “H Code Studio is fulfilling the growing demand for brands looking to produce compelling stories. The difference is that each one of H Code Studio’s products are backed by data. This layer of information, or science, will allow us to partake in multi-platform storytelling that outperforms our competitors and produces content that is proven to resonate in-market with US Hispanic consumers.”

Morse continued, “I look forward to the impact that Jeffrey and Diana will make, having worked with some of the world’s biggest brands, bringing years of experience and award-winning creativity to our clients and partners.”

Duque and Pieretti have worked extensively with clients including Lexus, Amtrak, Metro PCS, Nestle, Absolut, The California Endowment, Cigna and CA Lottery where they won NAMIC’s 2017 Multicultural Integrated Marketing Campaign of the year and were finalists in the ANA Multicultural awards in the highly contested Hispanic category.

“We are delighted to be launching H Code Studio,” expressed Duque and Pieretti. “H Code Media’s data, audience segmentation capabilities, and scale are a game changer in the Hispanic marketplace. Access to such sophisticated data will bring an unparalleled level of success to the creative work we are so passionate about.”