NBCUniversal Telemundo Enterprises announced a bilingual, digital reality series titled Love Clicks 24/7. The series will take the reality genre to an unprecedented level, combining live 24/7 streaming footage with video challenges and competitions playing out across mobile, linear and social platforms. Viewers will be able to watch the series in either English or Spanish, and will have an interactive stake in all phases of the reality show, generating the ultimate engagement for audiences and sponsors.
“Love Clicks 24/7 will be the ultimate digi-social reality series - aimed at “Generation M,” today’s mobile, millennial and multicultural audience that is always looking to stay ‘connected’,” said Peter Blacker, Executive Vice President of Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises. “While finding love is never easy, we will definitely make it fun to watch and engage.”
In Love Clicks 24/7, three attractive, single men will compete in their search for true love. While the men think they have the upper hand in this search for love, it’s the women they are vying for who actually get to choose their partners. However, the tables are turned yet again when it is the audience that gets to ‘click’ and vote for their favorite love story and crown a winning couple.
To maximize audience engagement and reach, Love Clicks 24/7 will offer exclusive custom video content across social media platforms: Facebook, Instagram, Snapchat and YouTube. These videos will feature weekly branded challenges where contestants can win special privileges and rewards, opening the door for sponsors to share unique formats that directly connect to the key Generation M audience. Telemundo will share exciting series updates with fans through sponsored content pods on its broadcast and cable channels. The combination of screens and experiences will create new sponsorship categories that have never existed previously in English or Spanish.