April 22, 2020

SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS's leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.

"Mi Casa Es Tu Casa Live Music Series was designed in partnership with some of the biggest names in Latin music to entertain and encourage our listeners during this unprecedented time," said Alessandra Alarcón, President of SBS Entertainment. "We're making the pledge to be there for the Hispanic community every step of the way, not only by keeping them informed with the latest news and preparedness tips, but by also delivering our unparalleled live music experiences right to their favorite SBS radio stations and the LaMusica app."

"We've seen a slight uptick in listenership across most of our SBS audio stations and digital platforms since the beginning of the pandemic which is a testament of Nielsen's recent COVID-19 study," added Alarcón. "This is precisely why we're exclusively airing the Mi Casa Es Tu Casa Live Music Series across our leading audio platforms. Our goal is to reach and support as many Hispanics as possible. No matter if they are listening to us at home, in their car or at work, we want to brighten up their day with the music and artists they love."

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