Top Marketing Goals and Challenges for 2014 [INFOGRAPHIC]
January 6, 2014
What goals and challenges are top-of-mind for marketers as they’re planning for 2014? Mobile marketing and measuring ROI are two big ones, according to this week’s infographic.
It’s based on a recent survey by Web Marketing 1|2|3, where more than 500 B2C and B2B marketers were asked about their top objectives, budget priorities, and biggest obstacles in the new year. The survey even ferreted out their most-hated buzzwords (“Synergy” and “KPI” made the list).
Some key stats on what’s shaping next year’s marketing plans:
Top objectives:
40% of B2C marketers say driving sales
42% of B2B marketers say generating leads
Top challenges:
33% don’t know which digital channel generates the most revenue
88% lack a clear understanding of social marketing ROI
Top investments:
63% will spend more on content
75% will spend more on mobile
