By Court Stroud - Founder & Managing Director - The Cledor Group
Dr. Anthony Fauci, top U.S. infectious disease expert, delivers the keynote address during a special edition of Hispanicize this Friday (12 to 3 PM Eastern / 9 AM to 12 PM Pacific). Called “It Depends On You” or “De Ti Depende” in Spanish, the free online event features celebrities, influencers, community leaders and frontline workers who’ll discuss the importance of the Covid-19 vaccine for Hispanic communities.
The gathering is held in partnership with The Ad Council and Covid Collaborative, which have raised over $52 million from corporate sponsors to build awareness and confidence around the nation’s immunization strategy against the novel coronavirus.
In addition to Fauci, other confirmed guests include actors John Leguizamo and Luis Guzman, journalists such as Univision talent Yarel Ramos and Finding Latinx author Paola Ramos, as well as business leaders like Zumba founder Beto Perez and ad agency Alma’s chief Luis Miguel Messianu.
David Chitel is the CEO of NGL Collective, which owns Hispanicize. The media executive shares details about the virtual get-together in this Q&A.
David Chitel is the CEO and cofounder of NGL Collective, which owns Hispanicize.
The Ad Council and Covid Collaborative’s Covid-19 Vaccine Education initiative, “It’s Up To You / De Ti Depende,” is one of the largest public education efforts in U.S. history. English and Spanish creative assets are rooted by comprehensive research that helped those behind the campaign understand different audience mindsets and how to effectively message to build vaccine confidence. The initiative has raised over $52 million from contributors such as Amazon AMZN 0.0%, Appl AAPL -0.7%e, Bank of America BAC +2.2% and many others who made all of this possible.
How did NGL Collective and Hispanicize become involved in the effort?
The Ad Council and Covid Collaborative have also partnered with NGL Collective, the leading independent Latinx media and entertainment solutions company, to amplify the campaign message across our expansive virtual Hispanicize platform, leveraging our massive digital reach and long-standing connections within the Latinx community.
What role will Hispanicize and NGL Collective play?
As the leading producer of Latinx virtual events, NGL is extremely proud of our Hispanicize franchise that has always been synonymous with celebrating Latinx unity and empowerment. A virtual environment allows us to bring the #DeTiDepende message for free to tens of thousands in the Latinx community which will in turn generate millions of impressions at a time when it is most needed.
Who may attend the online event?
The free half-day virtual event will take place on Friday, March 12th from 9 AM to 12 PM Pacific or 12 PM to 3 PM Eastern and will cover topics spanning vaccination education, family and wellness, economic recovery, Latinx heroes and more served up in a highly engaging and interactive virtual environment. Anyone and everyone can attend simply by registering at Hispanicize.com.
What can viewers expect from the 3-hour event?
The Hispanicize #DeTiDepende special edition represents the largest virtual gathering of Latinx influencers, celebrities, community leaders, frontline workers, doctors and others aimed at being a force for good around Latinx Covid-19 recovery. At this critical stage of recovery, it’s super important for everyone to know the facts so they can make informed decisions for themselves and their families.
Besides your NGL Collective co-founder John Leguizamo, who else can viewers hear from?
In addition to John, Hispanicize #DeTiDepende will feature an amazing line-up of speakers including but not limited to Dr. Anthony Fauci (National Institute of Allergy and Infectious Diseases), writer Paola Ramos, Janet Murguia (UnidosUS), actor Luis Guzman, Henry Munoz III (Momento Latino/SOMOS US), Giselle Blondet, Beto Perez (Zumba), Stacie De Armas (Nielsen), Frankie Miranda (Hispanic Federation), five special frontline essential workers and many others who will be highlighted and honored throughout the day. Viewers won’t want to miss even one minute of this very special and important virtual event.
What else can we expect to see from the Hispanicize virtual franchise in 2021?
Coming off of a record growth year in 2020 anchored by two groundbreaking virtual summit tentpole events that attracted more than 18,000 Latinx attendees, NGL has doubled down on Hispanicize, and significantly expanded the franchise in 2021. Widely known as the largest gathering of Latinx influencers, content creators, entrepreneurs and media and entertainment innovators for over a decade, Hispanicize pivoted to virtual last year, featuring over 75 speakers and supported by 16 major blue chips sponsors such as P&G, Google, McDonald’s, Cadillac, Pepsi and others.
Grounded by a stellar lineup featuring the likes of America Ferrera, Jessica Alba, Fat Joe, Oscar De La Hoya, Residente, Melissa Fumero, Julian Castro, Dascha Polanco, Carlos Ponce, Dolores Huerta, Diane Guerrero, NGL cofounder John Leguizamo and many others, Hispanicize blazed a new trail in 2020 setting stage for a bigger and bolder roll-out in 2021. Anyone can visit Hispanicize.com/2021Preview to check out what we have in store, inclusive of two full-day tentpole summits (June and October during Hispanic Heritage Month), two special edition events for Latinas and Influencers respectively (April and August), live in-studio specials and regular installments of our flagship VODcast, Hispanicize Hangout.