"We are incredibly excited to be partnering with Telemundo to empower Hispanic women in the U.S. to understand their breast cancer risk and to be able to take control of their health,” said Paula Schneider, CEO, Susan G. Komen. “The Hispanic community faces unique challenges that serve as barriers to getting the care they need. Through this partnership, we aim to provide tools and resources to help overcome them and in doing so, save more lives.”
While 1 in 8 women in the U.S. will be diagnosed with breast cancer at some point in her lifetime, it is the most diagnosed cancer and the leading cause of cancer death for Hispanic women. That means that nearly everyone has been touched or will be touched by this disease, not only affecting the person that is diagnosed, but also their family and friends.
"Telemundo is committed to helping our community take the important steps necessary to protect ourselves and our loved ones," said Mónica Gil, Executive Vice President, Chief Administrative & Marketing Officer at NBCUniversal Telemundo Enterprises. “Breast cancer is the leading cause of cancer deaths among Latinas and is often diagnosed in late stages that are harder to treat. Having conversations about our health and getting screened is critical to curbing this disease. We look forward to partnering with Susan G. Komen to expand this urgent and important message across the Hispanic community.”
To inform, provide education, engage and reach the Hispanic community, the partnership will leverage Telemundo’s multiple platforms to run Spanish-language public service announcements (PSAs) and on-air interviews and integration with Spanish-speaking Komen experts on Telemundo programs. Information and resources will be available on both organizations’ s digital platforms and social channels.
The partnership, launching during Women’s History Month, is part of Telemundo’s Unstoppable Women (Mujeres Imparables), the Network’s company-wide multiplatform initiative focused on the advancement of women.