2017 ANA-Multicultural Excellence Awards Winners
November 7, 2017
Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced.
GRAND PRIZE WINNERS
African-American
• Ford, “Shopping,” UWG (UniWorld Group)
Asian
• Xoom, “XoomLOL Comedy Series,” Keyframe, Inc.
Audio
• Comcast/Xfinity, “Language Choice 2.0,” GALLEGOS United
Business-to-Business
• Prudential, “Real Time Event Polling,” Prudential Advertising
Digital, Social, and Mobile
• Netflix (Narcos), “Spanish Lessons,” ALMA DDB
Experiential Marketing
• Square Enix, “Human by Design,” Liquid Advertising
Hispanic
• Sprint, “Greatest Hits,” ALMA DDB
LGBT
• MasterCard, “Restroom for All,” McCann New York
People with Disabilities
• Jockey International, “Show ‘em What’s Underneath,” Pure Growth
Print
• Comcast/NBC Universal, “Passing the Torch,” Burrell Communications
Total Market
• Johnson & Johnson Consumer Inc. (Motrin), “#Women in Progress,” J. Walter Thompson
Significant Results
• Diageo (Buchanan), “Es Nuestro Momento,” Anomaly
Best in Show
• MasterCard, “Restroom for All,” McCann New York
