July 10, 2021

Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts. Utilize this research to help you build an agile marketing organization with a few simple recommendations:

  1.     Develop a plan to adopt the right agile marketing approach
  2.     Build a flexible team with broad skills across multiple areas of expertise
  3.     Assess critical skills and align with external resources to fill any gaps
  4.     Empower your agile marketing organization with the right tools and technology to support collaboration

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