- 79% of CMOs expect to invest more in marketing analytics and attribution over the next year
- 74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals
- 82% of CMOs ranked reach and frequency measurement as their most important capability
In this video, Eric Solomon, SVP, Marketing & Strategy, discusses findings from Nielsen’s CMO Report 2018 about how advertisers are spending across digital and traditional channels, and offers insight into why current spending trends are playing out the way they are. He also offers thoughts on the state of marketer confidence in measuring the return on media spend, and how brand advertisers can better align their media strategies with their primary campaign objectives.