Millennial Shopping Report Reveals the Importance of Brands Fusing Together Online and Offline Shopping Experiences

Doling out $600 billion annually and poised to inherit $30 trillion from their Baby Boomer parents, Millennials are quickly gaining massive purchase power and influence. This is why CouponFollow, a leading coupon code destination, is announcing today the results of its Millennial Shopping Report. The report takes a closer look at the purchasing decisions of Americans between the ages of 20-35, and the implications for retailers – online and offline.

“At the intersection of retailers and consumers, CouponFollow is in a unique position to look across shopping trends,” says Michael Parrish DuDell, Chief Strategy Officer at CouponFollow. “By understanding why, when, and how this savvy generation of empowered consumers choose to spend, retailer and brands, retailers and brands will be able to better position themselves for success, despite recent industry struggles their peers have been facing.”

Key survey findings include:

•     79% of Millennials say that finding the best deals will impact their purchasing decision when shopping online
•     When shopping online, 69% of Millennials search for coupon codes and the majority of Millennials will spend at least 3 minutes searching for coupon codes
•     60% of Millennials search for coupon codes before shopping – younger consumers are feeling the challenges of adulthood and are actively looking for ways to preserve resources
•     The future of retail requires a hybrid approach – in order to make a tangible impact, retailers must bridge the gap between online and offline experience
•     56% of Millennials follow brands on social media to gain early access to deals and savings

To download report CLICK HERE.