Hasbro created quite a stir last month when it decided to drop the “Mr.” from its Potato Head brand name and logo to make its popular toy line gender-neutral. In doing so, it has become the latest brand that is reinventing itself to stay in sync with the ground sentiment and discourse on bias and inclusivity, especially in the wake of the Black Lives Matter movement. As brands scramble to accommodate consumer demands, several questions arise on the authenticity of such actions and their tangible outcomes. Is brand activism convincing enough to impact consumer choices and decisions, or is it merely pandering to the ongoing culture war? Piplsay polled 30,221 Americans nationwide to get some insights.
Here is a summary of what we found: