See people, not patterns [REPORT]

Many consumers feel brands don’t know them well enough to serve them in a way that makes them feel special, but when those brands seem to know too much--and act on that knowledge--they can quickly lose consumers’ trust.

As first-party data takes hold and the industry marks the 25th anniversary of what has been celebrated as one of the first digital banners, Accenture Interactive’s 2019 Consumer Pulse Survey offers greater insight into how brands are creating paths to success with digital advertising campaigns. We surveyed 8,000 consumers in Canada, France, Germany, Italy, Spain, Sweden, the U.K. and the U.S. to find out their answers.

To download report CLICK HERE