Why Implement MMM now?
Gain a Holistic View of Marketing Performance
MMM covers the impact of all of your marketing tactics holistically, including TV, print, online video, digital display, social, search, trade, in-store promotion, as well as the impact from external factors like COVID-19, temperature, holidays, and competition in order to have a comprehensive understanding of your sales drivers.
Gain the Benefits of Comparable Metrics:
It is difficult to compare different measurements with different metrics, such as conversion rates or target reach among different marketing activities. MMM allows you to compare each marketing activity in apple-to-apple by calculating marketing ROI, and helps you to find out which media/campaign is driving your brand sales better. With value-based marketing ROI, you can allocate your budget more efficiently.
Future-Proof Your Solutions
In the age of “cookie-less world” with privacy regulations such as General Data Protection Regulation (GDPR), marketers need to find sustainable solutions for measuring marketing activities.
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