Borgetti brand’ ambassador for Wonderful Pistachios

Wonderful Pistachios announced  that Jared Borgetti, soccer player for the Mexican National Team, will serve as the brand’s ambassador for a series of activations in celebration of this summer’s international soccer tournament taking place across the U.S. Borgetti will help build and foster awareness of Wonderful Pistachios as the perfect game day snack among passionate soccer fans, and promote smart snacking during sporting events and active living among U.S. Hispanics.

“I am honored to be back in the U.S. and excited to join Wonderful Pistachios in the celebration as the entire country rallies around soccer,” said Borgetti. “Being able to connect with Latino fans by leading the Wonderful Pistachios soccer platform and help grow its fan base is an amazing opportunity. I look forward to meeting with fans during the upcoming events.”

Borgetti will participate in a series of events hosted by Wonderful Pistachios during the most important soccer tournament of Latin America played this summer. During each activation, Jared will sign autographs, interact with fans, present donations to local junior soccer leagues and offer media interviews. Additionally, attendees will have the opportunity to win premium giveaways. The first event will take place in Houston on May 19, followed by San Antonio on May 20 and Los Angeles on June 3.

“Selecting Jared to serve as our brand ambassador made perfect sense given his popularity among U.S. Hispanic soccer fans and his ability to communicate the importance of leading an active and healthy lifestyle,” said Adam Cooper, vice president of marketing, Wonderful Pistachios. “Jared will help us raise awareness of the brand among U.S. Hispanics, while at the same time promote the importance of smart snacking and the role that pistachios can play in a well-balanced daily diet.”

Social media users will also have the opportunity to join in the excitement by following exclusive content produced by soccer enthusiast and social media influencer Jorge Perez known as “Soccer Machine” and following the hashtag #HazTuCopaWonderful.