3FEO Entertainment President and CEO George Cabrera announced it has partnered with Miami-based Talento Unlimited to handle all sponsorship sales, brand activations and content creation partnerships. The venue will showcase classic and family-friendly movies, live concerts, plays and other performances and corporate events while allowing visitors to social distance and enjoy outdoor entertainment from the safety of their cars.
“Our goal is to bring the community and performers together in a way that keeps people safe but allows our entertainment industry to open up,” said of 3FEO Entertainment, the company that will run Drive-In at The Fair. “This is a way to bring everyone together while meeting the demands of our ‘new normal,’” said Cabrera, referring to public safety guidelines intended to stem the spread of the coronavirus.
“We’re so excited to work on brand partnerships and sponsor funding for a consumer entertainment venue that will help foster fun for South Florida families left with few safe options during these difficult times. Movies, concerts and just a little popcorn offered with safety in mind can go a long way to easing stress across our community. This experience creates a unique opportunity for brands and organizations to connect with consumers in ways dictated by our ‘new normal’,” said Talento Unlimited Founder Cristy Clavijo-Kish.
Plans call for allowing up to 260 cars to park at The Fair to watch large video screens in corner areas for easy viewing. The complex will include an outdoor stage for concerts and other live performances.