“Swine University gives us an opportunity to share what our pig farmers do every day to produce delicious, healthy and safe pork with influencers and consumers,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “With many of today’s consumers two to three generations removed from farming, it’s important to offer the unique opportunity to go inside a pig barn through the power of technology.”
By providing an interactive experience, consumers will learn how America’s pig farmers are building on generations of continuous environmental improvement. Compared with 55 years ago, research shows that today’s pig farming requires 75.9 percent less land, 25.1 percent less water and 7.0 percent less energy use, with a 7.7 percent smaller carbon footprint. The research demonstrates American pig farmers’ commitment to doing what is best for people, pigs and the planet.
The five-day festival runs from Wednesday, Feb. 20, through Sunday, Feb. 24. Pat Bane, who is America’s Pig Farmer of the YearSM, will attend the festival and share what it means to be a pig farmer today with attendees.
“Taking care of my animals and ensuring their well-being is critical, especially for consumers who have questions about pig farming,” said Bane, who farms in Illinois. “That’s why I am open to bringing people to my farm, showing them around and sharing my story. We want the public to know how we raise pigs and that every day we do what is right to care for our animals, to keep them healthy and to properly manage our farm.”
The National Pork Board will participate in five major events at SOBEWFF®:
· Tequila Cazadores presents Tacos After Dark hosted by Michael Symon
· Heineken Light Burger Bash presented by Schweid & Sons® hosted by David Burtka & Neil Patrick Harris
· Goya Foods’ Fun and Fit as a Family featuring Kidz Kitchen
· Coca-Cola Beachside BBQ hosted by Guy Fieri
· Goya Foods’ Swine & Wine hosted by Eileen Andrade & Fernando Desa
The Pork Board also will collaborate with high-profile Latin chefs and influencers. This will include Jose Mendin, a five-time James Beard nominee and driving force behind Pubbelly restaurants; Ana Quincoces, a celebrity chef and lifestyle influencer; and Eddie Zamora, a social influencer and creator of the popular travel and food blog, The Yum Yum Foodie.