Bongiovanni named Director Of Earned Media at Saatchi & Saatchi Los Angeles

Saatchi & Saatchi Los Angeles announced that Romina Bongiovanni as Director of Earned Media.  

As Director of Earned Media, Romina will be responsible for amplifying and gaining value for clients brands by expanding the reach of existing content in non-paid consumer media channels. Romina will also report to John Lisko, Executive Director of Communications.

Before joining Saatchi & Saatchi in 2015, Romina worked at cross-cultural agency, Sensis where she was charged with building the earned media practice for the firm. Romina also ran her own boutique firm, Journey PR & Marketing, where she led campaigns on behalf of clients such as Pepsi, DIRECTV, Actavis, Noom Coach, and En Genius Technologies. Earlier in her career, Romina was instrumental in developing and leading Edelman’s multicultural division as Senior Vice President of the global firm, where for nearly seven years she served clients such as: Microsoft, Xbox, Starbucks, Levi’s, Bush’s Beans, Nestle, American Heart Association “Go Red for Women,” and The Latin Recording Academy. A former President of the Hispanic Public Relations Association (HPRA), Romina has also held leadership roles at top U.S. Hispanic agencies, RL Public Relations and La Agencia de Orcí and have received some of the industry’s highest accolades for her work.

“Technology has rapidly changed the industry landscape in the past decade Saatchi Los Angeles continues to grow and invest to stay at the forefront of new, innovative thinking and solutions,” said Romina Bongiovanni. “The agency truly understands the importance of close collaboration to create transformational work for clients and I’m thrilled to be a part of this team.”